Book Design for Self-Publishing Authors, with Christina Wiginton
I’m so excited to share this chat with nonfiction publishing strategist Christina Wiginton, founder of Publish With Clarity. In this video, we discuss all things Book Design!
Chrissy is a nonfiction publishing strategist for entrepreneurs who are ready to write (and publish!) a book that boosts their career, amplifies their impact, and super-serves their readers.
Before starting Publish With Clarity, she spent more than a decade developing best-selling nonfiction books for the Smithsonian.
Chrissy can help with your publishing journey before you’re ready for design.
If you’re actively working on your project but aren’t quite sure how you’ll get your book published, consider a 1:1 Publishing Consult with her! Authors leave these sessions with clarity about their project’s thesis, audience, and goals, and a customized, long-term publishing plan.
Learn more and connect with Chrissy here: https://www.publishwithclarity.com/about
In this call you’ll learn:
what (exactly) book design is, and why it’s key to your project’s success,
all about the book design process: front covers, interiors, publishing software,
the nuts and bolts of working with a designer, including what you need to know before you can get started and tips for staying on schedule (and on budget!), and
how to choose the best designer for your project
Helpful time stamps:
1:00 Meet & Greet, Introducing Christina Wiginton, Founder of Publish With Clarity
2:20 What book design is, and why it’s important.
“Book design is marketing—it’s product packaging for your ideas.”
4:55 Steps of book design from beginning to end
7:50 How to know if you need a book designer (unless you are one, you need one)
High quality book design adds credibility and increases discoverability—both critical in a flooded marketplace.
10:45 What you need to know before approaching a designer for a bid, or “How will I know if I’m ready?!”
Tip: Download my free guide, the 7 Essential Steps to Preparing for Book Design without Confusion
15:30 Average cost of design (it varies!)
16:45 How to choose a book designer
18:30 Strategies for successfully partnering with a book designer